Keeping all Forms of Communications Open During the Holidays
During the holiday season a large percentage of your traffic is visitors with an intent to purchase. To maximize your conversion rates you need to eliminate any possible questions or concerns they might have that stand in the way of them converting.
Offering live chat on your website allows your visitors to get answers to their questions immediately. When you eliminate the wait for an answer it increases the chance of visitors purchasing while they are still on your website.
You can also set triggers to help save sales. For example, if a visitor leaves your shopping cart without completing the purchase you can automatically initiate an online chat with a simple, “Hi, is there anything I can help you with?” During peak holiday shopping days you might want to offer online chat 24 hours a day. If you are operating on a limited budget you could even consider hiring a virtual assistant to handle live chat during this time period.
The most lucrative ecommerce days are right around the corner -- use these tips to help increase your revenue and end with a solid final quarter of the year.